Keyword: media market

8 results found.

Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202342, https://doi.org/10.30935/ojcmt/13452
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202302, https://doi.org/10.30935/ojcmt/12784
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Research Article
Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)
Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201930, https://doi.org/10.29333/ojcmt/6276
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Research Article
Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan
Mohammad Danial Ibrahim Sikandar, Qazi Mohammed Ahmed
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201927, https://doi.org/10.29333/ojcmt/5953
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Research Article
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender
Madeeha Irshad, Muhammad Shakil Ahmad
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201920, https://doi.org/10.29333/ojcmt/5865
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Research Article
Insta-Shopping of Turkish Fashion
Umut Ayman, Anıl Kemal Kaya
Online Journal of Communication and Media Technologies, 6(December 2016 - Special Issue), 2016, 86-97, https://doi.org/10.30935/ojcmt/5643
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Research Article
Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths
Nkiru Esther Otugo, Chikezie Emmanuel Uzuegbunam, Chinedu Okey Obikeze
Online Journal of Communication and Media Technologies, 5(December 2015 - Special Issue), 2015, 117-140, https://doi.org/10.30935/ojcmt/5679
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Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz
Online Journal of Communication and Media Technologies, 4(4), October 2014, 14-33, https://doi.org/10.29333/ojcmt/2484
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